
McDonald’s Corp
MCD · Consumer Discretionary · Hotels, Restaurants & Leisure
Updated 12 min ago · data delayed ≥15 min
Iconic Score
ProprietaryRanked #46 of 503 by Iconic Score · #4 of 47in its sector. IconicAlpha’s proprietary brand-intelligence metric — a blend of scale, market attention, and category leadership.
Iconic Profile
McDonald's Corp (MCD) is a leading global fast-food restaurant chain, renowned for its hamburgers, fries, and breakfast offerings. Operating in the Consumer Discretionary sector, specifically within Hotels, Restaurants & Leisure, the company boasts a market capitalization of $190.2 billion. With a presence in over 100 countries and a strong brand recognition, McDonald's maintains a competitive edge through its extensive menu, innovative marketing strategies, and commitment to quality and convenience. The company has adapted to changing consumer preferences by incorporating healthier options and enhancing digital ordering capabilities. McDonald's significant market position and operational scale make it a key player in the global food service industry, influencing trends and consumer behavior while driving growth in the sector.
Enterprise tier: claim your logo to manage how your brand is represented.