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Dollar General Corp

Dollar General Corp

DG · Consumer Staples · Retail

Market cap
$28.33B
Price
$128.36
Daily change
-0.05%
Rank
#319

Updated 26 min ago · data delayed ≥15 min

IconicScore

Proprietary
41/ 100
Scale24
Momentum34
Sector leadership41
Brand visibility85

Ranked #353 of 500 by Iconic Score · #21 of 34in its sector. IconicAlpha’s proprietary brand-intelligence metric — a multi-model blend of scale, market attention, category leadership, and AI-analyzed brand visibility.

Score trend · 89d+10 pts
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Price performance

Export history · Analyst
Price$128.36+10.8%
$139$102
Apr 26Oct 26
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Iconic Profile

Dollar General Corp (DG) is a leading discount retailer in the Consumer Staples sector, specializing in providing a wide array of everyday essentials, including groceries, household items, and personal care products, at low prices. With a market capitalization of $27.5 billion, Dollar General operates thousands of stores across the United States, primarily serving rural and suburban communities. The company’s focus on value and convenience positions it as a key player in the retail landscape, particularly in a challenging economic environment where consumers seek affordable options. Dollar General's extensive footprint and commitment to low-cost merchandise allow it to capture a significant share of the market, making it a vital resource for budget-conscious shoppers and an important entity within the broader retail sector.

IconicOracleAI™ Brief

Dollar General Corp currently holds an Iconic Score of 45, reflecting mixed brand perception amid recent challenges. The company faces scrutiny after secret shoppers revealed overcharging on 14% of items, leading to a $1.8 million liability. However, positive sentiment is bolstered by its strategic capital spending initiatives alongside competitors, which aim to enhance growth and visibility, as evidenced by a strong brand-visibility signal of 85/100 from logo analysis.

AI-generated explanation of current score drivers. Not investment advice.

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